Website Promotion Techniques and Links - Alta Web Resource

You cannot treat promotion as an afterthought. Effective web design implies building the website with promotion in mind, so that pages are optimized for the search engines and directories, or affiliate programs. Before finishing the Planning Guide, make every effort to read over this information so that you'll be familiar with the ideas and strategies we'll be using to make your website rank well.

Choosing Keywords

These keyword suggestion tools tell you how many times people searched for a particular (and related) phrase in the last month.

Digital Point's Keyword Suggestion Tool

Overture's Search Term Suggestion Tool

Boosting Link Popularity

We handle the basics of site promotion. It is advisable for you or someone on your staff to manage the ongoing task of website promotion, as no one is better able to make day to day decisions about linking that someone who knows your business and your industry.

• Submit your site to niche, and industry specific directories such as those listed on SearchEngineGuide.com
  http://www.searchengineguide.com/searchengines.html
  
  
• Request links from related sites, one at a time, as described at:
  http://www.promotionbase.com/subcats/16
  
  
• Search for sites linking to you at Google, and submit those search results page to other engines
  http://www.google.com/help/features.html#link
  
  
• Submit directory pages that you are listed on to the major search engines
  
• Form a network of sites which you own, and link them to each other
  
• If you start an affiliate program, don't lose out on boosting link popularity by using a network which routes all links through their own domain name

Don't Limit Yourself to Online Promotion

Here is a BRIEF overview. Make sure your web address is present on all your printed material, from letterhead to business cards. Consider advertising your website in trade magazines and journals. Make sure your web address and Site Title are part of your email signature file, especially is you belong to any email groups related to your business.