We charge hourly for website updates and changes, and make every effort to post changes as soon as we receive them from you. When possible, we like to plan in advance for regularly scheduled content change, such as posting quarterly newsletters, or updating restaurant menus on a weekly schedule. Large scale website changes, such as major site additions, added functionality, or appearance revision are best planned a bit in advance.
Many customers want the flexibility of making their own changes or adding new content in-house. We can help you choose a Content Management System suitable for your business. The two major types are browser-based platforms that permit changes from anywhere, and PC based software that offers greater control over users. Both types allow changes to be restricted to specified content, preventing novice users from destroying the navigation or layout.
We can help you select the best package, install it and train your employees to use the system effectively. We can also make sure to train employees how to backup and restore files.
Promoting your website is an important part of your overall marketing strategy.Making sure your web address is mentioned on of all of your printed material is a simple first step. Beyond that, we can work with you to integrate website promotion into your marketing plan.
Website optimization means that we construct your pages to rank well with Search Engines for particular keywords. There are a number of specific techniques we use, and we stay abreast of changes in search engine technology to make sure your sites continue to do well. Your efforts completing the Planning Guide will provide the basis for the information we need to best select keywords and page details. This is an essential part of our website design service, and included in our estimate.
Our philosophy is to use legitimate means to promote your site. There are other ways, but we avoid them. Google's SEO Statement
Once your website is live and on your server, we index several relevant pages with the major free Search Engines. This is sufficient as a start, and your site will eventually be found by potential visitors. This is part of our standard service, and will be included in our estimate. It can take some time for directories and search engines to respond after submission. Here are the numbers as of February 2004.
A modest online promotion budget can speed up Search Engine indexing of your site, and generate more traffic. We can recommend a reasonably priced package (all payable to the Search Engines) and perform the submissions for you, or direct you in submitting your site. A Yahoo listing is more expensive, but should be considered. We charge hourly for researching and creating this type of submission plan.
Many Search Engines factor link popularity into their page rankings. We have some strategies for creating inbound links and promoting these link pages. We charge hourly for researching and creating this type of link plan. Some or all of this work can be done by the client, and you are in the best position to evaluate the quality of various link options.
If you use a server we recommend, you will have access to an online control panel featuring site statistics about visitors, page counts, and referrers. This can be useful to evaluate your promotion budget.