Client Toolkit - Alta Web Resource

We will work with you to complete the Website Planning Guide, and generate an initial design based on the guide, discussions and interviews. Completion of the Planning Guide will help you best communicate your goals for the site, and describe the visitors you want to attract. The site promotion material will give you a broad understanding of how the process of site design includes planning for website promotion.

Planning Your Website

Planning is most effective when it includes a strategy for promoting the site after completion, since keyword selection, page text and link placement are integral choices that can boost the ability of your site to be listed by search engines and directories.

Overture's Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/


Planning Guide PDF
Download the planning guide as a PDF.

Search Engine Optimization

Search Engine Optimization is somewhat of an art form. Each page of your site will be optimized for key phrases that you help choose. Each page then provides an additional entry point into your site, a specific entry that accurately reflect the goods or services you offer. Once complete I will register your website with the major search engines and directories. After your site is online, keeping track of site statistics can help you make choices about further optimization and website content as well as budget.

Website Promotion

Website promotion is an ongoing task that is primarily your responsibility, best done by you or a designated person in your organization. Promotion should be done off the web as well as online. Following are links that can guide you to a deeper more thorough promotion strategy.

Site Promotion Strategies
Techniques and links for bringing qualified traffic to your site and more.

Search Engine Watch
Search Engine Watch offers up to date research and strategies for getting good listings in directories and search engines.


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